Inside Huawei: Honor 6 chokes life out of company’s flagship Ascend P7
The phone maker announced recently that it’s current flagship, the Ascend P7, is doing so well that it did one million copies in one month, and is expected to go on to sell at least 10 million units during it’s existence.
Well, as it looks, the company won’t be shipping 10 million Ascend P7s, that’s because customers prefer to buy the Honor 6 whose price is at least $200 south of the Ascend P7’s price tag.
The Ascend P7 was made to look premium like Apple iPhones; the Honor 6, as cheap as Xiaomi products and both phones were expected to come together and sound a Samsung-like stinging blast in sales numbers.
But then, here’s what happened
Both phones — Huawei Ascend P7 and Huawei Honor 6 — look alike in terms of specs and customers usually prefer cheaper things. Why won’t they pick the cheaper one, especially when it’s made by the same manufacturer?
The Honor 6 even outdoes the Ascend P7 in some areas. With 3GB of RAM and a HiSilicon Kirin 920 chipset which can reach 300 megabytes per second on LTE, the flagship device stands no chance with it’s 2GB of RAM and Kirin 910T processor.
Both phones share the same screen size, and resolution — 5-inch 1080 x 1920p touchscreens. Meanwhile the display on the Honor 6 was manufactured by JDI, so it consumes less power than other mainstream screens.
The head of Huawei’s Honor brand, Liu Jiangfeng, asked what Huawei was smoking when they made the grievous ‘marketing error’, said he had no idea. He said that he’s only concerned with the success of Huawei Honor products.
At launch, Huawei Ascend P7 sported an official retail price of $677 while the Honor 6, announced and released three days ago, has started retailing via Huwei’s offcial web portal from $327.