Microsoft Lumias experience sales decline
When the Lumia series of smartphones were just introduced into the market a few years back, we saw a revolution brimming that if kept to with strategies, could see a minor takeover of some markets in the short run and stiff competition for other operating systems in the long run. These tales failed to be told though as the Lumia smartphones performed well below expectations, helping Microsoft to record one of the largest revenues drains in the elite smartphone market today.
The Lumia Division of Microsoft experienced decline in sales that were a little bit more than average (at 54%) on a year over year basis. During the third quarter of this year for example, only about 5.3 million Lumia smartphones went into sales which pales very much in comparison to the 9.3 million which were ordered for purchase last year. This decline can be further understood if one further considers that in the second quarter of this year, 8.4 million units of the smartphone was sold.
In the early days of this month, Microsoft introduced 3 new devices into its line of Lumia handsets with two being top tier and the last coming in at entry level. These devices were the Microsoft Lumia 950, Microsoft Lumia 950XL and Microsoft Lumia 550. While the Lumia 950XL would be sold solely by the Microsoft store, the rights to exclusively sell the Lumia 950 were given to AT&T despite reports of interests from other US carriers to sell the phone.
A school of thought has subscribed to the opinion that Microsoft is in its own way turning the market against the Lumia series so that on its failure, the new team would start from the grass roots and build the Microsoft Surface Phone.