Sony to develop only flagship smartphones for Indian markets
Sony has finally decided to focus on the flagship market and cut off every connection it has to the mid range and entry level markets in some countries and most recently, they have added India to that list of market. This is believed to be because major players such as Xiaomi, Lenovo and OnePlus are going all out in their bid to claim these markets and the competition is nearly cut-throat.
This move would mean that Sony would only focus on the production and launch of the high end, undoubtedly expensive and flagship device for Indians and not cater to the low and mid income earners anymore.
While it is true that the big market provides the greatest profits and return on investment, it should also be noted that this market is usually the smallest and that even at this, Sony would still have competition from the aforementioned brands to deal with. With India being a market where flagships are not very appreciated due to unwillingness of many to splash big bucks on a device, Sony would have to face the uphill task of convincing the locals to love their devices else, they run the risk of controlling an even smaller part of the market.
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