Tecno in Nigeria: Will they survive in 2014?
Today, Tecno phones are fairly common in Nigeria. Before the revolution of Android smartphones in Nigeria, Tecno was known for their dual-SIM feature phones which were graded as ‘chinko’ phones.
Fast-forward to the second quarter of 2013, Tecno smartphones are the talk of the town. Tecno N3 started the revolution back in 2012, followed by the D3. Then came Tecno P3, N7 and the rest is history.
Tecno started mildly but with time began flooding the market with their ‘one-week-one-Tecno’ strategy. Customers liked it though, especially with the introduction of the Phantom A line; everyone had an option, nay, lots of options
By the end of 2013, it was obvious that the consumers are getting tired. One of my friends told me that after days of resarching and scrutnizing over buying a particular phone (Tecno Phantom A) which is not up to a month old in the maktet, he finally bought the phone only to the told a new phone with better camera and newer OS (Tecno Phantom A+) has been released the next day.
Also read: Tecno, the worst Android-phone manufacturer, ever?
Such is the saturation of Tecno phones in the Nigerian smartphone markets that people started getting tired of new Tecno phones announcements.
A lot of people still shop for Tecno phones, but with the look of things, it seems Tecno has reached the top of their horizon; A decline is certain, but it’s now time to answer the big question.
Will Tecno Survive In Nigeria In 2014?
Sure, why not? As long as they can make a few thousand sales, they are still there. Their brand’s presence will still be felt.
Ordinarily, the proper question should be; will Tecno continue selling phone this year the way they sold they year before? The sad truth is NO, at least not either their current formation.
At the 2014 Mobile World in Barcelona, Spain — where Samsung, HTC, Sony and other Android flagbearers were represented (Tecno, of course, didn’t bother to attend) — Nokia introduced a trio of Android smartphones.
Nokia X, Nokia X+ and Nokia XL are not just three budget Android smartphones, they are phones that will hurt so many market shares; and Tecno’s domination in the Nigeria will not be left out.
In fact, by the end of this year, Tecno will go back into Nokia’s shadows — where they came out from — if they don’t quickly do something about their sinking ship.
How Will Tecno Avoid Being Relegated?
Samsung is Tecno’s role model. Not just Tecno, everyone wants to be like Samsung, selling one million mobiles every single day and staying at the top of the vendor’s ladder.
Tecno is following Samsung’s method of making a lot of phones but one thing the strategists at Tecno doesn’t know is that the Koreans are covering a lot of regions in the world, and therefore has to keep up with the varying demands in the different regions.
Samsung sell phones not just because they make one for everyone, they also innovate! Samsung brought hand gesture, 13MP cameras, 3GB RAMs and brought back TV remote control to mobile phones in a more powerful way.
Tecno need to introduce something that works for them, their 2013 tactics has been mashed up. They need to go back to the drawing board and bring out some new stuff if they want to make it through 2014 in Nigeria .
Please note: This article is not meant to promote or dis any brand.