Xiaomi ready to battle Micromax, Xolo and others in the Indian market
Welcome to a new day! Whew!
Xiaomi is taking an uphill task by venturing into the Indian smartphone market where according to many, has reached a saturation level where new competition is crushed almost immediately, everyday.
Xiaomi is the king of uber-cheap smartphones in China, where it sells the sub-$130 Red Rice and the insanely cheap Redmi Note that will soon hit the market there, but taking on the Indian market where home-based Micromax, Xolo, Gionne and others had set their tents is really looking hard, even though their CEO Lei Jun who has often been referred to as the Steve Jobs of China seems to have some tricks in his hat.
Hugo Barra, who is Indian by origin, left his position as an executive VP at Android to join Xiaomi, and this is where his influence is needed most by the people who he works for.
Barra higlighted that Xiaomi isn’t leaving Android in the near future as reported. He said, “we have no plans to do anything other than Android. There’s no point. Android has a phenomenal ecosystem. I’m saying this from a practical perspective. If you look at other players who have attempted to build ecosystems and failed despite having great platforms, it’s because it takes a lot of work and a lot of time to build an ecosystem.”
Xiaomi is reportedly building an office at a yet unknown location in Mumbai, India, where they’ll strategically carry out their plans to take over India.
BTW, it’s a beautiful day! Let God be praised!
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