Xiaomi was never a threat — BlackBerry
Speaking for the first time in India, BlacBerry CEO John Chen has given the media a piece of his mind.
In a discussion with journalists, the CEO hinted that fast-rising Chinese phone maker Xiaomi, who have been enjoying a large flow of sales in the last few weeks, is does not pose meaningful competition for sales of BlackBerry devices.
“We don’t consider the players you named as competitors since they play to a lower end market and do not pose a threat across our broad set of capabilities,” Chen said when asked about the threat Xiaomi and fellow Chinese compatriot Obi Mobiles pose to BlackBerry as a vendor.
“I believe the pricing of our devices is competitive, especially for the higher value that BlackBerry delivers. The BlackBerry Z3, for example, has an attractive price point for the features and benefits it provides.” Chen said.
“BlackBerry continues to be among the top five smartphone brands globally, and India remains an extremely important country for us. In fact, India was also one of the first markets targeted for the BlackBerry Z3 and it has been very well received by consumers in that market,” the CEO concluded