After achieving 2014 milestone, Xiaomi dreams 100 million smartphone sales this year
Last year, Xiaomi, a little-known Asian producer of smartphones — as of then, declared its intentions of doing 60 million sales. By then, nobody could have taken the Chinese start-up serious. Not even Samsung — who had market shares eaten up by Xiaomi — could predict a small company like Xiaomi could outsell the Koreans and even Apple in China.
At the end of last year, Xiaomi smoothly cruised past the 60 million smartphone milestone following a successful penetration into the Indian market and deeper into the East of Asia. Here we are in 2015 and the company is once again setting up targets for the year.
In an interview after the National People’s Congress event in China, CEO Lei Jun told journalists that his company is gunning for 80 to 100 million sales this year, with revenue reaching as high as $16 to 32 billion during the course of the year.
With sales still going strong in China, India and Malaysia, Xiaomi even aims at expanding into more markets as 2015 pans out. Vice President Hugo Barra told reporters last month that his Xiaomi is yet to launch smartphones in the United States because of patent issues and the likes.
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