Apple hooks brand consultant as new marketing chief


Apple hooks brand consultant as new marketing chiefApple are currently seriously shuffling the big wigs at the top floors in Cupertino.

In their latest invasion, the Chinese American outfit cast their net at Wolff Olins, a brand consultant company, and captured their CEO of 7 years.

Karl Heiselman is the man on the hot seat. Even though he has quit his Wolff Olins job and will start working at Apple in May, his position wasn’t made public when he talked to some journalists about his new career. Heiselman said it was “an exciting new role at Apple after 14 fantastic years at Wolff Olins.

“His former employers miss him, even though “it’s an exciting new chapter at Wolff Olins,” admitted Brian Boylan, chairman of Wolff Olins.

 

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