Taiwanese phone maker, Asus, who joined the Indian smartphone race barely a month ago with it’s Zenphones, has made it clear of it’s aim to join the top 5 in the country.
“By the end of next year, our target is to be among the top 5. The response for the Zenfone series have been very goo,” Asus’ Peter Chang voiced out. He said his company has sold 100,000 smartphones since their arrival in India.
“The current range is good enough to compete with other players. In the price range we cover, from INR 5,999 to INR 16,999, we have smartphones from 4-6 inches. So, we think we cover 60 percent of the market, which is good enough as first step,” Chang added.
Speaking on entering the smartphone business like everyone is doing, Chang said, “The thinking to enter the smartphone segment was there for a while. Since two-three years back, we started to see that if you only stay in computer market, you have some constraints, especially now when people are using different kinds of devices.
“We cannot stay only in laptop, we have to also enter the other devices.”