China’s THL tries to penetrate Czech Repblic with low-cost smartphones
The current champion of smartphone batteries, THL, who has 5000mAh and 4400mAh battery-powered smartphones are in a bid to launch their products in Czech Republic, far away from their home Chinese shores.
Prices of THL smartphones that will be offered in the nation will range between 1,599 up to 7,999 Czech korunas. A popular retailer named Lion Mobile was signed as THL’s official partner in selling smartphones in Czech Republic.
Here is a press release from THL:
Brand THL officially enter the Czech market, Lion Mobile is the exclusive distributor
The Lion Mobile, who has extensive experience with localization, sales and support to our Chinese smartphone market, has become the official supplier of brand THL for the Czech market. Portfolio manufacturer promises both phones designed for professionals seeking uncompromising performance at a reasonable price, so easy for a novice user of smartphones, whose motto is especially low price. Customers can purchase smartphones on the official website of the Czech www.thl.cz.
THL is the first of a new wave of Chinese brands, which has in Czech Republic official distributor and has matured so to enter the EU market. In China, the brand is one of the traditional manufacturer, produces mobile phones for 12 years. “We are honored that you chose our company THL as the exclusive partner for its upcoming expansion into Europe. The THL now beginning in Czech Republic, in the future, we hope to broaden the scope to other markets in Central and Eastern Europe and some Western European markets, “outlines plans Opletal, director of Lion Mobile.
The Lion Mobile offered to Czech customers vicariously smartphones THL several years ago as the first. Lion will now Mobile phones for THL provide comprehensive customer service including online and telephone support and an authorized warranty service. As a service organization will work for all devices THL, which are imported into Europe in the official distribution.
“Due to the high quality of our products and a strong brand THL background, we decided to expand our business to Europe. As a gateway to European countries, we chose Czech Republic, and not only because of the specific market environment. Its location in the center of Europe is absolutely perfect and we have a very strong partner – Lion Mobile team has extensive experience in the sale and service of Chinese mobile phones. After a few years of its existence the customers proved that the quality of Chinese smartphones can compete with established producers flag ships, “said Yao expansion Mucheng, Managing Director of THL Gobal.
His philosophy of the brand tries to approach the needs of current users in the portfolio THL will find a well equipped models without unnecessary “extras per design.” Thl trying to produce phones for people – for example, focusing on customers who are not satisfied with the low battery life with their existing smartphone. The answer is, for example, THL model Ultraphone 4400 with an incredible battery capacity 4400 mAh, powered by a quad-core processor with a price tag of under five thousand CZK. A cheaper alternative for these customers may also be W200S model, which has a base equal to two 2000mAh batteries. They then appeal to the most demanding users THL model T100s with pětipalcovým Full HD display, osmijádrovým MediaTek processor, 2 GB RAM and above all a fantastic dual camera 13MPx on both sides, with a first class from Sony IMX135 sensor in photographs capture every important moment in the right colors. All with a price tag of under eight thousand crowns.
Brand enter the Czech market with a broad portfolio of smartphones in the e-shop is available straight eight models. Their price ranges from 1 599-7 CZK 999. The system is located from the beginning to the Czech language, and a full set of Google Play feature, as customers are used to. This gives users access to a wealth of applications and games. Official distribution phones offers a wide range of accessories in the basic package. Since the beginning of the sale, however, will be to purchase additional accessories primarily in the form of various covers and sleeves.
Make smart phones THL was established by Shenzhen Hongjiayuan Communication Technology Co., Ltd., a company focused on the development, production, sales and service of smart phones. The brand was established as an abbreviation of Technology – Happy – Life. In the domestic market, selling its smartphones through on-line shops and its own branded “experience” stores. The company has over 300 in more than thirty Chinese provinces and cities. Direct selling phones to customers is one of the basic philosophy of the brand, the Czech Republic, it officially represents the company Lion Mobile Ltd.
Thanks to the business model of direct selling without unnecessary intermediaries brand maintains close contact with customers and allows to offer phones at attractive prices. On a personal customer experience builds your brand and marketing services. In China, THL also covers the social responsibility of each handset sold pays 3 yuan project “Free Lunch”, which collects funds for primary schools in mountainous areas of the country.
The Lion Mobile
Lion Mobile Ltd. for three years on imports of Chinese Czech market Xiaomi phones. We run a shop XiaomiMobile.cz and Levnesmartphony.cz. Lion Mobile team is composed of people who have the technical and commercial aspects of smartphones in China engaged for several years. Many smartphones Chinese brands, the company offered to Czech customers first. The company provides for their phones all warranties, including quality warranty service.
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