Finally: Samsung to reduce the amount of phone variants it produces
Have you heard anyone saying Another Day Another Galaxy? Have you seen the Samsung Galaxy S5 Mini Active Duos? It is slightly thinner than the Samsung Galaxy Ace 2 Young Limited Edition.
The above names might not be factual but that’s an idea of how Samsung’s naming system works. They release a smartphone, and make four to six variants of such. To make everybody happy, some will say, but when one company releases like 2 smartphones every week, others might consider it spam.
Things like these are affecting Samsung seriously. With their revenue and market share plummeting, the Korean phone giant is willing to undergo measures to halt the active decline. For example, this year’s Samsung Galaxy S5 has it’s fair share of variants: Galaxy S5 Active, Galaxy S5 mini, Galaxy S5 Plus, Galaxy S5 LTE-A, Galaxy S5 4G+, Galaxy S5 Prime, Galaxy S5 Duos, Galaxy S5 Sport, Galaxy S5 G90… oh snap!
So, the Korean tech giant has decided to stop the madness once and for all. Next year, Samsung is determined to slash the amount of models it makes by up to 30 %. The development of these smartphones gulp more money than focusing on producing already existing models, common sense can tell.
Robert Yi, head of investor relations, stressed that the company will reduce the number of mobile phone models in it’s portfolio by 25% to 30%. Yi also told investors in a presentation at New York City that “it is likely to help Samsung reduce costs, which is imperative to stabilizing their margins,”, Yi added.
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