India soars as Micromax becomes 10th largest mobile brand in the world
India has one more other thing to be proud of. It’s not our beautiful women or wonderful culture this time, it’s Micromax, a mobile phone brand that has kept the Indian flag eloquently flying high locally and internationally over the past few years.
Micromax is the number one local phone vendor in the country, but that’s not as important as the company’s newly found position inside the top 10 mobile phone sellers in the world.
With a 21 percent control of market share, South Korea’s Samsung dominated the phone kingdom during the first quarter of the year. Apple from the United States Of America came second by 13.1 percent.
Microsoft and LG follow next with 7.2 and 4.3 percent markets share respectively. Lenovo with a 4.2 percent share rounds off the top 5 vendors in the first quarter of 2015, and Gartner says results for Lenovo include sales of mobile phones by Lenovo and Motorola. Huawei is next with 4.0 percent share, followed by Xiaomi with 3.2 percent, TCL Communication with 3.1 percent, ZTE with 2.7 percent.
Micromax eventually held down the 10th position with 1.8 percent.
“In light of their strong smartphone sales in the emerging markets, the Indian and Chinese phone manufacturers increased their footprint during the first quarter of 2015,” explained a spokesperson for Gartner Research in a statement.
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