Like Flappy Bird like Peace?
iOS 9 allowed third party access to remove ads from web pages on Safari browser.
Barely a few hours after Apple released iOS 9 last week, different ad blocking apps topped the most-downloaded charts of iTunes as millions of users swooped on these simple yet effective apps in order to cure the craze of popups, pop unders and forceful redirect advertisements that haunt their surfing of internet pages for years.
Peace, an app developed by Marco Arment, became the most popular ad block app and the most popular paid app on the Apple iTunes app store within 24 hours of iOS 9 release. Unfortunately, two days later, Arment removed Peace from iTunes, citing ethical reasons for the deleting of the app.
According to the developer, ad blocking applications tend to remove ads — both good and bad — from web pages, thereby leaving websites and writers with no revenue in returned for their content. On his blog, Marco Arment wrote:
“Achieving this much success with Peace just doesn’t feel good, which I didn’t anticipate, but probably should have. Ad blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit…Ad-blocking is a kind of war — a first-world, low-stakes, both-sides-are-fortunate-to-have-this-kind-of-problem war, but a war nonetheless, with damage hitting both sides. I see war in the Tao Te Ching sense: it should be avoided when possible; when that isn’t possible, war should be entered solemnly, not celebrated. Even though I’m “winning”, I’ve enjoyed none of it. That’s why I’m withdrawing from the market.”
After Peace went down, a couple of other ad blocking apps headed by a particular app that’s named “Crystal – Block Ads” have taken over the top positions of the most popular paid apps section on iTunes.
In 2014, many people thought it was a short publicity stunt when Flappy Bird developer Dong Nguyen pulled down the addictive game from Google Play, iTunes and everywhere, giving the excuse that the app wasn’t heading for where he wanted. Before the decision, the little birdie app was fetching Nguyen a reported income of $50,000 US dollars every day.
Not many people will say that 50,000 dollars is the wrong way for an app to head but Flappy Bird never returned.