More trouble looms for Samsung as retailers plan boycott
In India, the phone dealers are united and mean to see Samsung will be dead and gone if things are not changed. They are for real and with the way they are speaking, it appears these guys really mean business.
The body complained of unfair treatment received by Samsung who look on as online retailers to market phones at cheaper prices while offline stores are almost drowning in their own stock, as Samsung strictly monitors the price scale of their products.
“How can the company expect us to meet targets when customers can buy its phones online at huge discounts?” Sunil Arora, a spokesman for the dealers snapped.
“Samsung gives us a 5.5% margin, while the same phones are being sold online at 20-30% discount. “Samsung executives have requested us not to take any drastic steps and have promised to change things. We have given them time till August 15. If we don’t see any positive steps, we will black out Samsung hoardings at our shops,”” he continued.
Hundreds of dealers like Sunil have come out in a bid to pressurize Samsung. The movement says it has over 300 retailers in support of the development.
When contacted, Samsung’s VP in India, Asim Warsi, commented that the “dialogue with channel partners is an ongoing process”.
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