Nokia XL, Nokia X+ and Nokia X: What do they mean to the Nigerian market?
Nokia has been trusted in the art of art of making mobile phones in the past few decades. From the late 90’s to the end of the 2010’s, Nokia held the sway as the highest maker of mobile phones.
The title was taken from Nokia by Samsung in 2011 when the Koreans surpassed Nokia in the number of mobile phones sold that year.
What really happened?
The smartphone revolution occurred. Starting from 2007 when Steve Jobs introduced the first Apple iPhone, smartphones became mostly touchscreen-based. Android OS came up and together with iOS on iPhones and BlackBerry OS on BlackBerry phones overpowered Nokia’s mainly classic keyboard-based Symbian OS.
Nokia, after some unsuccessful attempts to join the Android bandwagon due to some internal problems opted in to Microsoft’s Windows Phone OS who promised Nokia some mouth-watering incentives.
Fast-forward to 2014, Nokia is making Windows Phones ie Lumia smartphones but they are still far away from their long lost throne. Nokia decided to give a try at Android OS once again despite already agreeing for the company to be sold to Microsoft for $7.2 billion…
And what does that mean to Nigeria, and Africa?
It means Nokia will regain some, if not most of it’s market share. In Nigeria for example, where Chinese OEM, Tecno, India’s Gionee, and Samsung have set roots with their Android smartphones, Nokia is expected to do a lot.
Though in Nigeria, Nokia never lost the mobile phone war; They actually lost out in the smartphone cloud where their Lumia smartphones are deemed costly by the masses.
Nokia is expected to have a smooth run taking the smartphone mantle from Tecno, who are the top smartphone vendors in the Nigerian market. With Nokia X, Nokia X+ and Nokia XL, Nigerians will never have an excuse to go back to the brand they held close to their hearts.
Nokia phones are touted to have long-lasting batteries, strong hardware and stable software, with of course, firmware updates which many smartphone makers tend to overlook in Nigeria.
Coming to Africa, the case shouldn’t be much different. Even though not all the economies will agree that the Nokia X family posses the best of specs, the vast majority of smartphone buyers should deem the specs as OK, if not above average.
And What Does The Future Say?
The future does not look all fun for Nokia, who’s ownership will soon be transfered to Redmond giant, Microsoft. Microsoft does seem to have any interest in producing Android phone when they finally get their new toy.
Just like Nokia CEO Stephen Elop said, Nokia X and co are tools designated to port users from Google’s cloud to Microsoft’s cloud. Production of Nokia Android phones will probabalyy stop when users (re)discover how cool Nokia is, especially when powered with Microsoft services. Thus, this will force many into buying Windows Phone smartphones at the end of the circus. The plan looks smart, though it will be very tricky to achieve.
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