Samsung pulling out from entry-level smartphone segment?
Samsung Electronics is one of the best — if not the best — smartphone makers in the world. The South Korean OEM has stayed on top of the food chain in terms of popularity in the global market through recent years. Samsung has sold more smartphones than anybody else in the past few years and only Apple has managed to briefly steal the crown from Samsung which the latter reclaimed almost immediately during the opening weeks of 2015.
Reports are now telling us that Samsung is planning to withdraw its low end smartphones. Our source informed us that Samsung plans to begin with The Netherlands where it will stop selling mobile phones below the price range of 130 euros. The company will continue selling midrange and top range smartphones there after the development is carried out. It is not known whether Samsung will expand the scheme towards other markets but it won’t be surprising to hear a positive response to that move since the company earlier promised to reduce the number of smartphone models it produces. The announcement was made last year after many users were found complaining of how the market was being flooded with so many confusing Samsung products.
For the records, a recent study found out that Apple takes home more than 90 percent of the total profits realized in the whole smartphone industry, leaving the hundreds of other companies to scamper for the leftovers. If Samsung goes the Apple way of offering only high end smartphones, the Koreans will certainly maximize their profits but this could land them outside the top 3 bestselling smartphone brands as well.
The story is still developing and we’ve not gotten any feedback from Samsung. We’ll keep you guys informed on the latest developments.
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