Samsung still tops in India but margin is now narrow — IDC
To confirm Samsung’s claims and to despise earlier figures posted by Counterpoint Research which suggested that Micromax has dethroned Samsung as top vendor, IDC has posted it’s latest quarterly reports for the Indian phone market.
The second quarter of 2014 saw Samsung loose market share in the region drastically, allowing Micromax to follow closely. However the Koreans will be happy to know that they are still number one.
Samsung sold 17 percent of all mobile phones shipped in the Indian market during the months of April to June 2014 while the second slot, held by Micromax who overtook Nokia at 10 percent, boosted of 14 percent.
According to IDC, Samsung still holds the spot for top smartphone vendor, of which Counterpoint Research also agree.
“While Samsung has held on to its leadership position in the market, it is noteworthy that Micromax is growing faster. Samsung needs to continue to address the low-end of the market aggressively, and also needs a blockbuster product at the high end to regain momentum,” IDC said.
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