Samsung tears decade-long sponsorship deal with Chelsea FC
Samsung is one company that doesn’t take advertising for granted and that resulted it’s position as the biggest advertising spender in Forbes’ list of world’s most valuable brands. However, news coming in this morning shockingly places the Korean tech gaint the opposite direction.
A source revealed to our friends at BusinessInsider that Samsung will terminate it’s long-running sponsorship contract with Chelsea Football Club of London at the end of the on-going European football season. The partnership had spanned for nearly ten years and it will be odd enough to see the Samsung branding gone from Chelsea team jerseys for the first time in that long.
Chelsea are already in talks to see a replacement for Samsung and is reportedly sizing up a deal with Turkish Airlines. The 2012 Champions League winner is seeking not only a shirt sponsor but also for a client that will buy up the naming rights for their Stamford Bridge stadium.
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