Singles’ Day sales: Xiaomi claims selling 720,000 smartphones in 12 hours
Yesterday (November 11) was Singles’ Day or the or Guanggun Jie in China, and to mark the celebration, sellers in the country usually slash the price of their products, resulting in huge number of sales.
China’s biggest e-commerce website, Alibaba, says it handled transactions worth up to $2 billion in the first hour of the day, crossing into $6 billion some hours later. And now, here’s our very own Xiaomi with it’s sales figures.
According to an update posted by company executive Hugo Barra on Google+, Xiaomi sold 720,000 smartphones before 12noon on that day, resulting in the generation of revenue worth over 1 billion Chinese yen.
A breakdown by Techcrunch shows that inside the 720,000 figure, 460,000 represents the number of $150-priced Xiaomi Redmi Notes sold while 250,000 $300 Xiaomi Mi4 units were sold. In addition 25,000 were ordered in the sale.
With the look of things, Xiaomi is way on track to achieve it’s goal of selling 60 million smartphones before the year runs out. The company is adding to all that success in it’s home country with the selling of 100,000 smartphones per week in India since October.
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