US consumers want phablets this year, and Apple is what they demand
Data reaching us today has displayed that smartphones with large displays, also known as phablets, have taken a rise in the United States market.
A recent research by Kanter World Panel showed that smartphones with 5.5 inches of screen (and higher) accounted for 21 percent of the US smartphone market share, a figure which was only 6 % during the first quarter of 2014.
Apple seems to be the largest gainer as Google’s Android loosened some of its grip in favor of Apple’s iOS-powered phablet iPhone 6 Plus:
“Among new iOS customers for the first quarter, 11.4% switched from Android, compared to 14.6% who made the switch during the same period in 2014. Among new Android customers, only 5.9% came from iOS, compared to 9.8% in Q1 2014.”
It also appeared that AT&T, Verizon and Sprint customers are more conversant with Apple products unlike T-Mobile which is dominated by Samsung users.
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