Xiaomi’s Mi Band is world’s second most popular wearable
When the outfit unveiled their first products in India back in April, CEO Lei Jun declared that “Apple is gone!” he shouted after the unveiling. “Apple and Samsung are gone!” he said. Jun is not an ardent speaker of English but we assume he knows about half of what he was saying before letting the words out.
China’s Xiaomi has just unlocked another milestone. According to statistics figures prepared by IDC, Xiaomi’s Mi Band is the second most shipped wearable device on the face of the earth right now.
Fitbit started 2015 the same way it ended 2014: as the clear market leader in the worldwide wearable device market. Fitbit’s first quarter shipments were driven by the release of three new devices (the Charge, Charge HR, and the Surge) along with continued demand for its older Flex wristband and One and Zip clip-on models. Separately, these address multiple segments of the market, from casual exerciser to committed athlete, and collectively leverage Fitbit’s behavior change engine to encourage activity.
Xiaomi started off the year by blasting through the one million unit mark with its Mi Band for the first time, a significant feat made all the more impressive considering the device just started shipping during the second half of 2014. Similar to its smartphones, Xiaomi’s Mi Band was delivered primarily within its home country of China, but recent announcements point to more global aspirations for the company.
The report notes that the Apple Watch is a gamechanger in the wearable industry but it’s going to be a while before the top feels the heat from the smartwatch made by the iPhone maker.
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